Transformers, Sector 7

Paramount Pictures

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A viral 3D animation campaign to promote the first Transformers movie.

In this experience, the player must hack into the computer system of Sector 7, a government agency program developing a Robot Dispatch Program.

Once the interface has been hacked, the player can invite a number of friends to share the experience by sending them a message. The recipient receives an animated video message from a Transformer, which smashes through the screen to deliver the content.

The project involved complex motion graphics, VFX, technical development and the design and build of a totally custom Transformer which had to be signed off by the movie team.