Thanks to its television-friendly use of filmed actors, Channel 4 was eager to promote The Curfew on air.

To this end we created a series of four 30 second spots introducing each of the main characters in the game.

Additionally, we created a longer Party Political Broadcast piece. This dynamically integrates with the viewer’s Facebook account, drawing in profile pictures and details of their friends and seamlessly blending them with the in-film graphics.

The four 30 second spots were filmed in the same way as the main game, on green screen with 3D environments added in post-production.

The Party Political broadcast was filmed in situ in Brighton, with layers of motion graphic effects added  to the set monitor in post-production.

All of the videos were used as trailers and supporting materials in the launch campaign.